I thought I would share with you why I chose to have two different Instagram accounts. (crazy right?) Have you thought about doing the same thing?
Trust me, I had been contemplating with this for over a year and I felt like I was holding myself back from showing up on my Instagram because I didn’t want to annoy my customers who weren’t small business owners.
When I started my photography business I mainly concentrated on building my photography brand awareness. But as my business has evolved into branding and educational photography, I felt the need to separate the two accounts. And I am glad I did!
In my online course Boss Up Your Selfie I teach why your offers are not for everyone and that you will have a dream customer for all of your different offerings.
Here’s why I decided to separate my accounts:
1. Because my dream clients were very different. Most of my clients come to me for portraits or fashion e-commerce, and not all of the people who followed me on my photography account are business owners. I felt like my message was getting confusing. You can check out my photography Instagram page HERE.
2. I wanted to speak directly to small business owners about brand building and how photography can help them grow their business. This way I knew that I could tailor most of my IG content for that one person who needs what I have to offer. This way I was crystal clear about who my page is for and I won’t loose out on potential customers. You can check out my Branding & Photography Instagram page HERE
Is it more work? Kind of, but because I know what I want to say to my dream customers, it makes it so much easier to create the content. ( you may see story overlaps, I hope you’re okay with that if you follow me on both)
If you’ve been debating with the same question, then ask yourself would your offer benefit by having to different accounts.