Master the creative direction skills that will make your brand photography clients rave About you!
If you still love weddings, maternity, or portraits, you don’t have to throw them out just because you’re adding brand photography to your services. You get to build a business that actually fits YOU.
BRAND PHOTOGRAPHY
BREAK INTO
- Where do you even start?
- How do you find clients?
- What do you even shoot in a brand session??
- And let’s be real—what if you totally freeze up and have no idea how to lead the shoot?
Listen, I know you’ve got the talent. You've got photography skills.
But turning that into a real brand photography business—one where you actually get paid to shoot for brands you love—feels like a big, confusing, how-the-heck-do-I-do-this mystery.
That’s exactly why I created Break Into Brand Photography. So you don’t have to waste time second-guessing yourself or watching other photographers book the brand clients you want. I’m giving you the exact roadmap to go from “Where do I even start?” to “OMG, my brand photography biz is booked out!
You’ve been wanting to break into brand photography...
Let me take a lucky guess...
Get On the waitlist
Thinking about adding brand photography to my Biz.
You're a photographer working in portrait and wedding photography, but you've never actually shot a brand shoot.
Now you're wanting to dip your toe into this niche but you're overwhelmed with all the moving pieces.
Just getting into brand photography but my biz isn't taking off.
You've tried dipping your toe into brand photography before, but other people's style of brand photography left you feeling like it wasn't for you.
FYI your brand photography doesn't have to look like everyone else's. You're looking for someone to teach you brand photography using your unique brand photography style.
Been working in brand photography but feeling like I'm wanting to expand my photography style.
You're a seasoned brand photographer, but you're wanting to offer brand photography that challenges your creativity and biz growth.
You're dying to try some fresh new photography style that put's you in a category of one!
Where are You in your brand photography journey?
Jade did an amazing job on our photo product shoot.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
katie jenkins
ceo of lively
Jade did an amazing job on our photo product shoot.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
katie jenkins
ceo of lively
Jade did an amazing job on our photo product shoot.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
katie jenkins
ceo of lively
You’ve taken on a few brand shoots, but you felt like you were winging it. You showed up, took the photos, and hoped for the best—but deep down, you know you didn’t guide your client the way you should have.
You’re balancing other photography work, and the thought of adding brand photography feels overwhelming but love the niche. You know it’s the next step, but between client work, editing, and life—when are you supposed to figure it all out?
You find yourself digging through Pinterest for ideas but you lack the understanding of how to create concepts and ideas to help your clients stand out.
Does this sound like you?
You have no idea how to price brand photography, and the last thing you want to do is undercharge. You don’t want to be the photographer who’s guessing their rates or barely making a profit. You want a clear pricing strategy.
You have unhappy clients who end up not using the photos you were actually proud of because it just didn’t “feel” or “look” like them.
You’re tired of watching YouTube videos, downloading free guides, and trying to piece together a plan on your own. The information is out there—but you just haven't found the right person who teaches brand photography the way you are looking for. Insert, Break Into Brand Photography.
The good news? You don’t have to figure this out alone.
Your roadmap is inside – Break Into Brand Photography, and this is your chance to finally turn your creative skills into a profitable, in-demand brand photography business.
Get on the waitlist
Uncover your visual identity
Leverage your unique photography style (even if it pushes the boundaries of brand photography) so you can build your visual identity that stands out, gets noticed and hired.
What if I told you that Brand Photography isn't about SNAPPING CUTE PHOTOS It’s about creating INTENTIONAL, STRATEGY-driven images. And that’s exactly what I’m going to teach you how to do.
Translate your client’s vision
Master the creative direction skills that will make your clients rave “you captured the essence of my brand effortlessly!” without having to rely on Pinterest again.
Become sought-out by dreamy clients
Bring in messages like “I don’t mind traveling 5 hours for the shoot, just send me the contract” from clients that you’ve dreamed of working with.
get on the waitlist
let me introduce...
A 6-Week Program– To help you Break Into Brand Photography, so You Can Master The Creative Direction Skills That Will Make You Stand-Out Transforming You Into a CATEGORY-OF-ONE Brand Photographer.
Get On the waitlist
Brand Photography
Break into
You will learn so much more
More details on what you get with the group program...
Pre-Recorded Trainings – Learn everything from brand clarity, planning, client communication to creative direction and executing a flawless brand shoot.
6 Weekly Live Coaching Calls – Ask me anything, get direct feedback, and work through challenges in real time.
Always-On Community Chat – Get support, share wins, and connect with other brand photographers in our private Telegram group.
1 Year access to the trainings – Go at your own pace and revisit the lessons anytime you need a refresh.
Pre-recorded lessons—dive into the materials right away and start implementing immediately.
Learn how to use AI in your brand photography business to save you time with editing and creating concepts with my ChatGPT creative assistant.
Access to the Notion pricing calculator to help you price your offers.
Email templates to quickly get your brand photography streamlined and off the ground.
Your dream brand photography career is basically waiting for you to stop overthinking and just GO FOR IT. So… are we doing this or what?
There are a lot of courses out there that teach brand photography, but most of them miss the mark on creating concepts and ideas for your clients.
The Smartest Way to Plan Your Brand Shoots
A i Brand Photography Creative Assistant
Instead of spending hours brainstorming or struggling to translate your clients ideas, let Lumi help you build powerful, intentional, and strategic brand shoot concepts in seconds.
AI Brand Shoot assistant for Photographers
only available in the group program
No more inbox tumbleweeds—learn exactly how to attract brand clients who are ready to book. You’ll get a proven marketing strategy that helps you show up with confidence, stand out from other photographers, and finally start getting inquiries that turn into paid bookings.
Live calls | Weekly lessons | email templates | tutorials | Ai technology
This is my 6-week program dedicated entirely to you becoming the ART director for your clients
You’ll get a clear roadmap that makes brand photography easy to integrate into your existing business. No more feeling like you don’t have time—this course breaks it down into simple, step-by-step lessons so you can make progress without burning out.
No more winging your brand shoots—you’ll know exactly how to lead your clients from start to finish. With my Concept-to-Photoshoot Framework, you’ll confidently guide your clients, create shoot plans that actually work, and deliver images that keep them coming back for more.
You’ll have a simple pricing system that helps you confidently charge what you’re worth. Forget guessing your rates or undervaluing your work—I'll give you my exact pricing structure and Product Suite Calculator so you always know how to price your services for profit.
No more piecing together free content—this course gives you everything you need in one place. From client email templates to brand shoot planning tools to AI-powered strategies, you’ll finally have a complete system to book, plan, and execute brand shoots like a pro.
Jessica W.
You blew my mind with branding photography and I've questioned everything I want to do in my business in the past week!
You showed me that this is actually something I can offer and make money from in this genre. From my point of view I saw it differently. Now I know it's a real thing and so much more than taking pretty pictures. It's a full-blown business!
Patricia
I now know exactly how to structure my pricing, and I finally feel like a professional brand photographer—not just someone figuring it out as I go.
I was looking for guidance into branding photography. I had an idea how to create concepts, and needed more insights on how to do it, how to sell it and advertise it.
BRAND
CLARITY + finding your Edge
Your brand is the difference between effortlessly calling in clients that are *actually* excited to work with you (and vise versa) Which is why in this module we’ll be focusing on identifying your brand foundations that will amplify your visual edge.
JOIN NOW
Client
Communication
to Email Workflows
A shoot’s success depends on the client's experience. In this module you’ll understand one of the most valuable skills you’ll need in your photography business- walking your client’s through your process even before they say “I do” to working with you.
Planning The brand shoot
Learn how to lead your shoot planning call with your client’s in a way that will get them to co-create their vision with yours. Master the art and science of planning- location, styling, and the overarching concept that will get them ready and excited for their big day.
The Concept
to Photoshoot
Framework
Through my repeatable Concept to Photoshoot framework, you’ll learn EXACTLY how to streamline your planning process that will WOW your clients even before the shoot with my Concept to Photoshoot Framework.
Posing your Clients + Pre shoot Rituals
Most photographers don’t realize that not everyone is born photogenic. Which is why I’m teaching you how to get them all warmed-up for their day with pre-shoot rituals that will get them smiling and posing like they’ve been doing this for years.
Pricing & packaging Your shoots
Pricing and packaging your work so that it's profitable can be tricky if you're just starting to offer brand photography. With my Notion Brand Shoot Calculator you'll be able to design offers that meet the different needs of your clients.
UNLOCK THE SECRETS brand PHOTOGRAPHERS
DON'T KNOW ABOUT
Proudly sharing your portfolio to potential clients because you’re no longer worried that they look “repurposed”; you know that each of your client’s shoot are unique to what you’ve envision together.
Knowing what your calendar will look like months in advance because now you’ve got a line of clients willing to wait just to work with you because duh you’re the obvious choice for them.
Saying buh-bye trying to trying to come up with arbitrary brand concepts based on what’s trending or what’s worked for someone else because now you know how to translate your clients vision, who will keep coming back for more vibey photos!
Imagine if your not-so-far future reality looked like:
No more winging your brand shoots—you’ll know exactly how to lead your clients from start to finish. With my Concept-to-Photoshoot Framework, you’ll confidently guide your clients, create shoot plans that actually work, and deliver images that keep them coming back for more.
Comparisonitis is no longer stringing you along because now you’ve gained so much clarity on your style that you can #humblebrag that no one else does personal brand photos just like you.
get on the waitlist
A pricing system that helps you confidently charge what you’re worth. Forget guessing your rates or undervaluing your work—I'll give you my exact pricing structure and Product Suite Calculator so you always know how to price your services for profit.
I’m giving you the real brand photography playbook inside of Break Into Brand Photography. No gatekeeping. No fluff. Just straight-up strategy so you can start booking these shoots with confidence.
Learn how to position yourself as the go-to expert—because successful brand photographers don’t just take pictures, they lead creative direction and strategy (and that’s exactly what you'll learn).
Here's why you won't regret the group program...
Self-paced weekly lesson drops, but you’re never alone.
You can go through the lessons at your own speed, but you’ll also get 6 live calls where you can ask me anything—and break through your mindset blocks, business confusion or get direct feedback.
No cookie-cutter brand shoots here.
I’ll give you the frameworks + how to use AI knowledge that actually works, but there’s nothing “paint by numbers” about this course. You’ll learn how to create brand shoots that feel unique and personal to every client—while staying true to your creative style while charging premium prices.
You Get The Tools—You'll get my email templates, pricing calculator to AI-powered shoot planning, you’re getting real, tangible resources that help you implement what you learn—not just think about it.
Finally get booked for brand shoots that actually pay well—no more guessing, undercharging, or hoping clients magically find you.
It’s about standing out,
most brand photographers are copying trends and hoping for the best. In this course, you’ll learn how to develop your own signature style so that your work gets noticed—and you become the go-to photographer in your niche.
Join Now!
Whether you’ve been following me for a while now or you’re meeting me for the first time, you're here because you’re searching for someone that can guide you on how to start your brand photography business and how to uncover your visual edge as a personal brand photographer.
hi, i'm Jessica hanlon an american living in sweden & in 2015 I started my photography business as an American living in Sweden.
MEETYOUR PHOTOGRAPHER
I get it, I’ve been in your shoes (okay maybe not literally because I’m a shoe size 37) but you get what I mean.
I’ve always been the kind of person that was willing to invest, and do whatever it takes to expand my own knowledge.
So I heavily invested in my education from different photographers thinking that I would learn how to find my own visual edge and approach to brand photography.
But to my disappointment everyone was teaching the same 2020 style of brand photos.
And I’m so glad I trusted myself through this process because now, I’m able to share my approach to brand photography and how you can uncover your visual edge that will transform you into a category-of-one, so you can attract dream clients that want to hire you for your unique approach to brand photography.
This journey ultimately motivated me to create
Break into brand photography
get on the waitlist
You're ready to get your weekends back by offering brand shoots durning Mon-Fri.
This IS for you if
You’re already a seasoned photographer but want to add personal brand photography to your services but just need the setup.
You want to learn how to create a mood board that *actually* translates into your client’s brand photos.
You want to break into brand photography and all the other programs you’ve “stalked” don’t resonate with your vibe.
You’re not open to making any changes in the way you conceptualize your brand shoots for your own clients.
This is NOT for you if
You're not willing to challenge yourself to think outside the box by using AI to help you with editing and brand shoot planning.
You are not open to making changes or adjustments to your current financial habits that expand your growth.
You're want someone to hold your hand the entire process.
Is this program for you?
GET STARTED NOW
GET STARTED NOW
waitlist
Q
&
A
What Is Break Into Brand Photography?
Break into Brand Photography is a 6 week brand photography course with live mentorship. This program will guide you through the brand photography process that creates happy and raving clients.
Who Is This Course For?
For photographers looking to break into brand photography and seasoned photographers looking to expand their brand photography education by discovering their unique visual edge, how to create an amazing client experience, learn creative direction to wow your clients so that you can tell their brand story.
What Does The Program Inclued?
The program includes a variety of resources from video trainings, guides, templates and access to a private telegram group to stay in touch with each other.
Live call trainings are usually 1-hour and then followed up with Q&A. First lesson starts March 12th 2025.
How do I know this is right for me?
Only you will know if it's right for you. But if you are wanting to break into the brand photography market and how to be an art director for your clients so that you can create brand shoots that feel fresh and creative then this is the course for you.
How Do I Join The Community?
Once you enroll in the course, you will get instructions on how to access the private community + Telegram group. This is where we will connect with each other, and where I will answer your questions outside of the live trainings.
Are There Refunds?
No refunds are available. But my goal is to help guide you and share my knowledge with you so that you can benefit from this course. Imagine, just one client will pay for this course.
Can I Access The Course From Any Device?
The trainings will be held online and the recordings will be in the course portal that you can access on the go.