How To Get Started With Reels on Instagram

Have you heard that Instagram is no longer just a photo-sharing app?

That’s right you heard me. Adam Mosseri on Instagram just announced that Instagram is no longer just for posting photos. EEK! ???? 

As a photographer who works mostly with photos, I was a bit worried. I don’t know about you, but I hate being on video!

But don’t worry! You can still use Instagram for static posts, but they are going to prioritize video content.

If you’re an introvert and you’re feeling worried about these changes you can always find a way around this. But I will admit, that you may have to adjust your marketing to keep your brand is seen on the Instagram platform.


  1. Do Instagram lives – You can go live on Instagram and do live Q&A’s. Or if you don’t want to do a live alone you can go live with another person.
  2. Instagram stories – Stories are a great way to get people to know you and interact with your daily life. You can re-share other peoples posts, create polls, and speak directly to your audience.
  3. Create Instagram Reels – Create fun and entertaining videos.

So what’s the difference between Instagram Reels and normal video posts?

Reels – are short video clips that are 15-30 seconds long that are more entertaining. This is great for educating, or promoting your products in a fun and easy way. And you have more chances of being discovered on the discovery page, which can get more eyes on you and your content. That means people who do not follow you can learn more about you than an image post or long-form video. With over 400 followers on my Instagram, I had almost 7k views on my reel. That’s insane! You can check it out here.

Video posts – are usually longer-form videos like IGTV and short videos that are posted in your feed. Honestly, there has been a lot of confusion on what the difference is. Basically, you can not get the same engagement and views with IGTV/videos like you do with Reels. 

Like I mentioned before I hate being on video, but I know that it’s really important for me to create more video content. I found that Instagram reels have been really easy for me because I don’t have to speak! Yes, you heard me, no speaking! And if you trip over your words whenever the camera is rolling as I do, then reels are for you too. 

I created an Instagram Reels Mini Training which will show you how to get started creating reels. This training is 40 min long, and it comes with a step-by-step guide on how to create your reels.  Imagine in under one hour you’ll know how to use reels to grow your brand visibility with videos!

Not only that, I’ll show you how to batch create and organize your reels on your phone. You will learn how to edit your reel, how to use those fun sound clips that you see others using, how to add a cover image on your reel, and I give you 10 content ideas to get you started with your reels so that you don’t hold yourself back from creating. All for $27! But guess what!

Because you’re reading this, I’m offering you this for only $19! Use this code REELS19

Here’s what’s in the mini-training:

  • How to plan, organize and batch out your reels
  • A step by step guide showing you how to create your reel
  • Learn to edit your reel
  • How to save sound clips
  • How to add a cover image
  • How to post your reel
  • 10 content ideas to get you stared 
  • And more!

The concept to photo shoot template will make the brand shoot planning process smooth and easy to plan with your clients, allowing you to charge more for your services.

Yes please!

photographers ready to wow your clients?


Work with me

start HERE

@ Jessica Hanlon 2024. All Rights Reserved. 


Photos by Jessica Hanlon

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HIRE jess

Editorial + fashion photography for modern brands