You just got your brand photos delivered to you, but you don’t know what to do with all those new photos and videos? Don’t worry because I’m going to tell you the five easy and practical tips to start using your brand photos and videos that you received from your brand photographer.
The energy is electric! You’re feeling proud, confident, and beyond excited about your business. After all, you’ve just given your brand the ultimate glow-up! But what comes next? How do you make sure all that effort and investment pays off?
Don’t worry—I’ve got you covered! Here are five playful and practical ways to use your new brand photography content and keep that post-shoot momentum alive.
Keep The Momentum Going
Use that post-shoot excitement to create stories, Reels, and highlights. Chat about your biz, share behind-the-scenes peeks, or drop some knowledge bombs! Your audience will love it.
Here are a few ideas:
- Record a Reel sharing what inspired you to book a brand shoot and what it means for your business.
- Use video clips as story highlights to introduce yourself, your offers, or your brand’s mission.
- Post an educational tip using your new photos to visually elevate your message.
Keeping this momentum not only shows off your fresh content but also lets your audience feel your excitement, which builds connection and trust.
Update Your Profile Pics… Everywhere!
New photos mean it’s time to freshen up your profile pics everywhere—IG, LinkedIn, TikTok, you name it. Your face, your brand, your moment to shine!
This small update makes a big impact. It signals to your audience (and potential clients) that your brand is thriving and up-to-date.
Pro Tip: If you have different vibes in your brand shoot—casual, professional, or bold—use them strategically. For example, a professional headshot for LinkedIn and a more playful one for Instagram.
Remix Your Old Content
Don’t let those amazing photos sit in your gallery! Grab some captions you’ve already written and pair them with your new pics. Boom—you’ve got a gorgeous carousel post ready to go!
For example:
- Take an old Instagram caption about your business journey and pair it with a polished brand photo.
- Transform an FAQ post into a carousel using photos that align with each question.
This not only saves time but also ensures your new visuals are seen by your audience while reinforcing your message.
Create a Photo Bank
Organization is key! Save all your new photos into a dedicated folder (Google Drive or Dropbox are great options) so you can easily access them whenever you need fresh content.
Here are some ideas for where to use them:
- Website updates
- Email newsletters
- Social media graphics
- Presentation decks
By having a well-organized photo bank, you’ll always have high-quality visuals ready to go without scrambling through your camera roll.
Show Your Personal Side
Your audience loves connecting with YOU. Use your new photos to share a personal story, a fun behind-the-scenes moment, or a heartfelt message about your business journey. This is your chance to let your personality shine and remind your audience why they love following you.
Here’s a prompt to get started:
- Share what inspired your business.
- Talk about the emotions behind your brand shoot (Were you nervous? Excited?).
- Reveal a fun fact about yourself that most people wouldn’t guess.
Personal stories paired with professional imagery are a winning combo for building a relatable and memorable brand.
Bonus Tips:
- Plan Your Next Shoot: Already dreaming about your next glow-up? Keep a list of ideas or inspiration for future shoots to make them even more impactful.
- Collaborate: Share your new photos with your clients, collaborators, or team and encourage them to tag your business when they use them. This expands your reach and reinforces your brand identity.
Want to know what it’s like booking a brand shoot with me? Then watch this BTS video HERE on my Jessica Hanlon Photography Instagram Page.
