In the latest episode of Behind the Lens, I had the pleasure of interviewing Charlotte Hagoort, a talented brand photographer who exclusively uses analog film for her shoots. We talk about her journey of transitioning from physiotherapy to full-time wedding photography now turned brand photographer and why she ditched digital for film—this convo is a must-listen!
From Physiotherapy to Photography
Charlotte began her professional life as a physiotherapist, a field quite different from photography. However, her creative instincts and love for visual storytelling eventually led her to explore photography as a serious career. This significant career shift highlights the importance of following one’s passion, even when it means venturing into uncharted territory.
The Allure of Analog Film
In our conversation, Charlotte delved into her discovery of analog film and the reasons she chose it exclusively for her brand photography. She emphasized the unique aesthetic qualities of film, such as its rich tones and organic grain, which contribute to the timeless and authentic feel of her images. Charlotte also discussed the deliberate and thoughtful process that shooting with film entails, fostering a deeper connection between the photographer and the subject.
Building a Clientele in the Digital Age
Despite the dominance of digital photography, Charlotte has successfully carved out a niche for herself by offering film photography for brands as something distinct. She shared strategies on how she attracts clients who appreciate the artistry and uniqueness of film photography. By showcasing her work through various platforms and clearly communicating the value of analog film, Charlotte has built a clientele that resonates with her artistic vision.
Upcoming Photography Retreat in Tuscany
One of the exciting topics we touched upon is Charlotte’s upcoming photography retreat in Tuscany, scheduled for June. This retreat promises to be a blend of creativity and inspiration, set against the picturesque backdrop of the Italian countryside. Participants can look forward to engaging in thoughtfully planned shoots, including sessions featuring horses, which add an element of elegance and movement to the imagery. And I will be attending the workshop! LEARN MORE ABOUT THE TUSCANY PORTFOLIO-BUILDING RETREAT.
Embracing AI in Photography
During our discussion, I also shared insights on how AI editing tools can expedite the post-production process, even for film photographers. Integrating Evoto AI can streamline workflows, allowing photographers to focus more on the creative aspects of their craft while maintaining the integrity and quality of their analog images.
GET ON THE WAITLIST FOR BREAKING INTO BRAND PHOTOGRAPHY
WATCH THE EPISODE ON YOUTUBE
This episode offers a comprehensive look into the world of analog film photography through Charlotte Hagoort’s experiences. Her journey from physiotherapy to photography, her dedication to the art of film, and her innovative approach to client engagement provide valuable insights for photographers and creatives alike. Whether you’re considering a career shift or looking to deepen your understanding of film photography, Charlotte’s story is sure to inspire.
For a more in-depth exploration of these topics, you can watch the full interview with Charlotte Hagoort on the Behind the Lens YouTube channel.
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