Working with Like Attracts Like relationship coaches on their recent rebrand was a truly rewarding experience. The dynamic duo behind this brand are passionate about helping people cultivate healthier relationships, and it was clear that their visual identity needed to reflect the depth and professionalism of their work.
The Challenge: A Disjointed Visual Presence
Before we embarked on this project, Like Attracts Like had a collection of photos that, while heartfelt, lacked cohesion. Many of the images were captured on their iPhones, leading to a mix of styles and quality that didn’t quite communicate the polished and professional service they offer. Their brand lacked the visual consistency that could help potential clients immediately recognize and trust them.
This is where Elle, their talented web designer, and I came in. Elle was already working on a complete redesign of their website, and it was the perfect time to ensure that the visual assets matched this new level of sophistication with Jessica Hanlon Photography.
The Solution: A Cohesive and Polished Brand Shoot
For the brand shoot, our goal was to create a cohesive set of images that would elevate their online presence and resonate with their target audience. We wanted to capture the warmth and approachability of the coaches, while also showcasing the professionalism and credibility of their brand. And Jessica Hanlon Photography managed to create magic!
The shoot was designed with their new website in mind, ensuring that each image would seamlessly integrate with Elle’s modern and clean design. We focused on a few key elements:
- Consistency in Visual Style: We used a consistent color palette, lighting, and composition throughout the shoot. This not only made the photos look more professional but also ensured that they would work well together across various platforms—whether on their website, social media, or in marketing materials.
- Showcasing Personality: It was important that the photos didn’t just look good, but that they also captured the essence of who the Like Attracts Like coaches are. We planned shots that felt natural and genuine, allowing their personalities to shine through.
- Highlighting Professionalism: We wanted potential clients to see Like Attracts Like as experts in their field. By opting for a polished and refined look, we ensured that the visuals communicated trustworthiness and expertise.
The Transformation: Before and After
The transformation speaks for itself. On their Instagram, you’ll see a side-by-side comparison of the brand before and after the rebrand. The difference is striking—what was once a mix of casual, somewhat disjointed images has now become a curated feed that radiates professionalism and purpose.
The new website design complements the brand photos perfectly, creating a seamless experience for visitors from the moment they land on the homepage. The images now align with their message, helping Like Attracts Like stand out in the crowded coaching industry.
Conclusion: A Brand Ready to Attract
This brand shoot was about more than just taking pretty pictures—it was about aligning Like Attracts Like’s visual identity with their mission and values. Now, they have a cohesive set of images that not only look great but also support their business goals.
Working with Elle and the Like Attracts Like team was an absolute pleasure, and I’m thrilled with the final result. It’s always exciting to see how the right visuals can elevate a brand and help it attract exactly the right audience.
Check out the new photos on their website and Instagram, and see for yourself how a well-executed brand shoot can make all the difference!
