When it comes to corporate headshots, many companies overlook their full potential. At Jessica Hanlon Photography in Stockholm, Sweden, I believe headshots can be a powerful tool for both branding and building a positive company culture. In today’s professional world, it’s important that both the business and its employees present themselves professionally and authentically.
Why Corporate Headshots Matter
Corporate headshots aren’t just for the company website or ID cards. High-quality, cohesive images are a key part of branding your company—internally and externally. They allow employees to feel proud of their professional image while maintaining brand consistency across various platforms. Whether it’s for LinkedIn, company PR, marketing materials, or speaker profiles for workshops and presentations, professional headshots create a polished, unified look.
Jessica Hanlon Photography specializes in corporate headshots that align with your company’s brand while making your employees feel comfortable and confident in front of the camera.
How to Avoid Stiff Corporate Headshots
One of the biggest challenges companies face when updating their corporate headshots is getting natural, engaging photos. Stiff, uncomfortable images do little to convey a brand’s personality or inspire employee pride. Here’s how you can ensure your team’s headshots bring out their best side:
Hire a Photographer Who Understands People – Not all photographers are the same, and that’s especially true when it comes to corporate photography. At Jessica Hanlon Photography, I focus on making even the most camera-shy employees feel comfortable. My goal is to capture the true essence of each person, resulting in relaxed, authentic images that showcase their personality.
Create Branded Content for LinkedIn and Beyond – Encourage your employees to use their new headshots for personal branding on platforms like LinkedIn. Whether they’re posting company updates, sharing thought leadership, or representing your brand at industry events, a great headshot helps increase both their visibility and your brand’s. As an expert in corporate photography in Stockholm, I work with companies to ensure that their headshots reflect both the individual’s personality and the company’s core values.
Consider the Style of Your Corporate Headshots – When planning corporate headshots, it’s important to decide on the overall style that aligns with your company’s brand and message. Here are a few things to consider:
- Colored Backdrop or Environmental Setting? Do you want clean, simple headshots with a solid-colored backdrop, or do you prefer a more lifestyle aesthetic that incorporates the work environment? A colored backdrop can create a modern, consistent look, while environmental settings can add context and personality to the photos. At Jessica Hanlon Photography, I work with companies to determine what backdrop or setting will best reflect their brand identity.
- Formal or Casual Attire? The tone of your company’s headshots should match the image you want to project. Do you want your team to appear formal and professional, or does your company have a more relaxed, creative vibe? Your employees’ attire can significantly influence how your brand is perceived.
- Lighting and Tone: Bright, natural lighting creates an approachable, friendly look, while more dramatic lighting can convey sophistication or seriousness. We will discuss these options during the planning stage to ensure the final images align with your vision.
Build a Cohesive Internal Brand
It’s important to remember that branding starts within the company. High-quality headshots create a sense of unity and pride among employees. When everyone is presented in a consistent, professional way, it reinforces trust and collaboration within the team. At Jessica Hanlon Photography, I understand how important internal branding is, and I make sure that your corporate headshots align with your overall brand message.
How Corporate Headshots Improve Company Culture
It’s easy to underestimate the impact of professional headshots on company culture, but the truth is, when employees feel good about how they’re represented, it boosts morale and engagement. Here’s how investing in high-quality headshots can benefit your company:
- Increased Employee Pride: When employees see themselves in polished, professional photos, it reinforces their sense of belonging and contribution to the company’s success.
- Better Employee Retention: Happy employees stay longer. Showing appreciation through something as simple as internal company marketing highlighting your employee’s professional accolades leads to better retention rates.
- Strengthened Team Culture: Headshots aren’t just for external use—they help strengthen the culture within your team. In today’s world, where many prefer remote work, building a cohesive visual identity can help keep employees connected and engaged, no matter where they’re working from.
Why Choose Jessica Hanlon Photography in Stockholm?
Based in Stockholm, Sweden, I specialize in corporate photography that goes beyond the traditional headshot. My goal is to create images that reflect the heart of your company and the individuality of each employee. Whether you’re looking to update your company’s brand or simply want to refresh your employees’ professional photos, I am here to help.
Investing in professional corporate headshots is a step toward creating a more positive, collaborative, and cohesive company culture. Ready to get started? Contact Jessica Hanlon Photography today to schedule your corporate headshot session in Stockholm and let’s create images that reflect the best of your team!
