When Elle Baron, a talented web designer, reached out to me for a brand shoot, she was clear about one thing—her old photos just weren’t cutting it anymore. They felt overused and didn’t reflect her current brand. As a business owner, Elle knew her visuals needed to do more than look good; they needed to work—capturing her personality and showing her clients exactly what she’s all about.
On our initial call, we dove into all the juicy details of her business and brand. Elle shared that she wanted the shoot to feel chill and approachable, steering clear of anything too stiff or corporate. To help tell the story of her process, we brainstormed a mix of setups: a styled desk scene with her printed materials, and even a shot of her consulting a “client” to showcase her one-on-one, bespoke approach to web design. Check out Elle’s website here where she is using the images that we shot.
Setting the Scene
The beauty of working in a blank studio is that it’s a creative playground. For Elle’s shoot, we brought her brand colors to life through props and styling, creating a vibe that felt cohesive and so her. From the curated desk setup to process guides and other materials that represent her work, every detail was intentional.
One standout moment? Elle reached out to Jessica Hanlon Photography, who was prepared with a mood board that helped us align on the shoot’s overall tone: chill, creative, and aligned with her brand. Incorporating elements like her brand colors and tangible pieces of her process gave the shoot that extra layer of authenticity.
Document the shoot and create marketing material to last you months!
Elle didn’t just want stunning photos—she knew the power of video, too. We had our content creator on set to capture behind-the-scenes footage so that she could use the videos across her social platforms. Check out Elle’s Instagram.
Let me just say this: If you’re not leveraging video content yet, this is your sign to start! Static images are great, but nothing beats video for showing off your personality and giving your audience a deeper connection to your personality.
What’s Your Scene?
Whether you’re a web designer like Elle, a coach, or a creative entrepreneur, your brand shoot should feel like you. It’s about creating a scene that showcases your personality, process, and everything that makes your business irresistible to your dream clients.
Are you ready to create visuals that turn casual scrollers into “Take my money!” clients? Let’s brainstorm a creative scene for your brand shoot and bring your vision to life.
Let’s Work Together
You’ve worked hard to build your business, and your brand visuals should reflect that. Whether you’re rebranding, launching a new offer, or just need to refresh your online presence, I’m here to help you stand out and get noticed by the right people.
Contact Jessica Hanlon Photography to find out more about her brand shoots, and let’s turn your brand into the expert magnet it’s meant to be.
