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It’s time to refine your portfolio, uncover your visual voice, and become the brand photographer & creative director dream clients actively seek out.
VISUAL EDGE
Nail Your
It’s not just your pricing.
It’s not the algorithm either.
It’s the way your portfolio positions you.
IF YOU'VE BEEN WONDERING WHY DREAM CLIENTS AREN'T BOOKING YOU...
You’ve tried fixing your work with presets, tutorials, rebrands, copying other photographers, but nothing’s clicking.
And until you refine your visual voice, dream clients will keep scrolling past you… which means fewer bookings, lower rates, and staying stuck in a business that doesn’t light you up.
Your portfolio has some gems…but they’re buried under a pile of ‘just okay’ work.
Let me take a lucky guess...
Help Me Find My Visual Voice
You’ve got the talent, but how do you turn it into a signature style clients can’t stop talking about? It’s time to Nail Your Visual Edge.
I need this!
Creative direction is the missing piece to a standout portfolio. And the good news? It’s not some magical talent only a few people have. It’s a skill and a muscle you can train.
And once you do, your work shifts from looking ‘nice’… to looking ”unforgettable.”
This is how you move from just “taking pictures” to becoming the kind of photographer who builds a stand-out portfolio and books clients who actually value your work.
CREATIVE DIRECTION
is Your
SECRET
Ingredient
You’re booking clients, but your portfolio still feels all over the place.
You open your portfolio and cringe a little because you're editing is not cohesive and you know it could be better.
You’ve bought every “magic” preset under the sun hoping it would finally fix your editing style but it hasn't.
You’re low-key stalking your competitors and wondering how they make their work look so polished, cohesive, and expensive.
Signs you’re ready to up level your photography portfolio
You avoid raising your prices because deep down, you’re not confident. Your current portfolio doesn’t reflect the high-level photographer you know you’re meant to be.
At one point i felt just like you.
If you’re nodding along right now… you’re exactly who I created Nail Your Visual Edge for.
Help Me refine my portfolio
Because you don’t just need more work in your portfolio , you need the right work that tells your visual story, shows off your unique style, and attracts the clients you actually want.
Jade did an amazing job on our photo product shoot.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
katie jenkins
ceo of lively
Jade did an amazing job on our photo product shoot.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
katie jenkins
ceo of lively
Jade did an amazing job on our photo product shoot.
She delivered on time and the photos look amazing. We doubled our sales in one month! I couldn't believe it. Have even more to say? OK but keep it short though!
katie jenkins
ceo of lively
Inside Nail Your Visual Edge, we’ll Marie Kondo your portfolio, stripping away the images that no longer serve you and curating the work that truly represents where you’re headed.
I’ll show you how to uncover your visual voice, one that’s authentic, recognizable, and impossible for clients to scroll past. No more cookie-cutter edits. No more chasing trends.
I’ll teach you how to create strategic brand shoot concepts that elevate your clients’ stories while making your work pop. You’ll stop blending in and start becoming the photographer people seek out.
The clarity, confidence, and signature style you’ve been craving
With a curated, cohesive body of work that reflects your best work and clearest vision, you’ll finally have the confidence (and proof!) to charge what you’re worth.
You don’t need to figure this out by yourself. I’ll guide you step by step, giving you honest feedback and actionable direction, so you can finally feel clear, confident, and proud of your work again
Uncover your visual identity
Leverage your unique photography style (even if it pushes the boundaries of brand photography) so you can build your visual identity that stands out, gets noticed and hired.
WHAT IF I TOLD YOU THAT finding your VISUAL EDGE is the missing piece to becoming a HIGHLY SOUGHT-AFTER and BOOKED-OUT
BRAND PHOTOGRAPHER?
Translate your client’s vision
Master the creative direction skills that will make your clients rave “you captured the essence of my brand effortlessly!” without having to rely on Pinterest again.
Become sought-out by dreamy clients
Bring in messages like “I don’t mind traveling 5 hours for the shoot, just send me the contract” from clients that you’ve dreamed of working with.
Say no more I'm in
Inside Nail Your Visual Edge, we’re not just learning “how to edit better” or “what presets to buy.”
We’re creating a complete transformation...from scattered, insecure, and inconsistent…to confident, intentional, and instantly recognizable body of work.
Jessica W.
You blew my mind with branding photography and I've questioned everything I want to do in my business in the past week!
You showed me that this is actually something I can offer and make money from in this genre. From my point of view I saw it differently. Now I know it's a real thing and so much more than taking pretty pictures. It's a full-blown business!
Proudly sharing your portfolio to potential clients because you’re no longer worried that your work looks all over the place. You know like multiple personality disorder.
Knowing what your calendar will look like months in advance because now you’ve got a line of clients willing to wait just to work with you because duh you’re the obvious choice for them.
Saying buh-bye trying to trying to come up with arbitrary brand concepts based on what’s trending or what’s worked for someone else because now you know how to translate your clients vision, who will keep coming back for more vibey photos!
Imagine if your not-so-far future reality looked like:
Comparisonitis is no longer stringing you along because now you’ve gained so much clarity on your style that you can #humblebrag that no one else does personal brand photos just like you.
Sign me up
Having clients seek you out instead of chasing!
Refine your portfolio
(Optional Upgrade: A Personalized Portfolio Review + 1:1 Voxer Access)
That's exactly what Nail Your Visual Edge was built for. In this self-paced program you'll:
Uncover your unique visual voice
Confidence in your creative direction
A portfolio you’re proud to share
Book aligned clients
Create work that feels good to you
Charge more for your services because now you're a creative director too
Become sought after for your work
Inside the program, we’ll uncover your VISUAL DNA - the core traits, emotions, and storytelling angles that make your photography unforgettable.
Learn at your own pace.
Self-paced Course
$197
one time payment or 2x payment plan
GET STARTED NOW
Get my eyes on your portfolio with a recorded video. Telegram access to me for 30 days to help you with your business.
Self-paced + personalized portfolio Review and Telegram For 30 Days
$497
one time payment or 3x payment plan
GET STARTED NOW
WANT MY EYES ON YOUR WORK? THIS UPGRADE IS FOR YOU!
WHEN YOU CHOOSE THE PERSONALIZED PORTFOLIO REVIEW + 30-DAY TELEGRAM ACCESS YOU'LL GET:
Personalized portfolio review. I'll take a deep dive into your website, Instagram, and portfolio. I'll show you were you can elevate your visuals.
A recorded, step-by-step review you can rewatch anytime.
Clear direction on how to create a more cohesive, premium-looking portfolio.
UPGRADE & GET A PERSONALIZED PORTFOLIO REVIEW + 30 DAY TELEGRAM ACCESS TO JESSICA.
Guidance on how to highlight your unique visual edge so dream clients instantly see your value.
30-days of direct access. Think of me as your personal brand photography coach in your back pocket.
This upgrade gives you personalized, expert support to help you develop a strong signature style that sets you apart.
what exactly is in this course?
I want you to find your unique photography style that is already within you. We all have a unique way of shooting photos. Now it’s time to bring it all together and make it look more polished and cohesive.
Glad you asked. Here is what you get.
Nail Your visual edge
you will learn how to:
By the end of this course, you’ll have a signature photography style you feel proud of, a cohesive portfolio that attracts premium clients, and the skills to plan intentional, high-converting brand shoots.
Learn the essential skills to becoming an art director
Here's what you'll learn inside:
Develop a signature photography style that you feel proud of by getting clear on what you want to create.
Refine your portfolio so it attracts aligned clients. We will Marie Condo your portfolio so you only have work that truly aligns with your goals.
Learn how to concept and plan shoots intentionally instead of “just showing up and shooting”
Position yourself as a creative director, not “just a photographer”
When You Enroll You'll Get The
Meet Lumi, your creative assistant that generates creative, strategic ideas based on what YOU collected from your clients. Creating concept shoot ideas in seconds so you never have to worry about coming up with concepts that feel ‘meh’ again.
JOIN NOW
ASSISTANT
AI brand photography
You need someone who can see your gifts, guide you gently, and help you define your visual voice so you can create a portfolio that reflects the photographer you know you’re meant to be.
But here’s the thing:
When I first started, my portfolio was all over the place. My editing style shifted with every client, my shoots lacked a clear direction, and I felt embarrassed to show my work. I knew I wanted to stand out — but I didn’t know how.
Everything changed when I invested in my first portfolio review. Having someone look at my work and give me honest, supportive feedback helped me uncover my visual voice and gave me the clarity I’d been missing.
That experience is exactly why I created Nail Your Visual Edge to give you the guidance I wish I had when I was in your shoes.
Because you don’t need to guess, struggle, or do this alone. You just need someone who can help you see what’s already there and help you refine it into a portfolio that truly sells you.
My job is to help you uncover it, refine it, and confidently own it so you can finally stand out, charge more, and attract clients who get your magic.
Hi, I’m Jessica Hanlon a brand photographer, creative director, and educator based in Stockholm, Sweden. Over the past 10+ years, I’ve worked with entrepreneurs, personal brands, and big companies to create strategic, scroll-stopping brand imagery that actually books clients.
Your visual edge is already inside you.
Let's work together
Leverage your unique photography style so you can build your visual identity that stands out, gets noticed, and hired.
Here's why you won't regret this...
Master the creative direction skills that will make your clients rave, “You captured the essence of my brand effortlessly!”
Proudly sharing your portfolio to potential clients.
Feel excited about your business again because you're creating work that excites you.
Skyrocket your income while helping others with your photography skills.
Q
&
A
What Is Nail Your Visual Edge?
Nail Your Visual edge is a self-paced course for brand photographers who want to uncover their unique photography style, refine their portfolio, become a creative director, and create a visual identity that attracts dream clients on repeat.
Who Is This Course For?
Brand photographers (or photographers transitioning into brand photography) who:
Feel like their work blends in and want to stand out in a saturated market
Struggle to define a signature style that feels consistent and recognizable
Want to attract dream clients who value creativity and pay premium rates
Are ready to refine their portfolio so it truly reflects their skills and vision
What Does The Program Inclued?
The program includes a variety of resources from video trainings, guides, templates with the option to upgrade 1:1 with Jessica who will do a portfolio review and you'll get Telegram access to Jess.
How do I know this is right for me?
Only you will know if it's right for you. But if you are wanting to learn new shooting techniques, how to be an art director for your clients so that you can create brand shoots that feel fresh and creative then this is the course for you.
Once you enroll in the course, you will get instant access to the course program.
Are There Refunds?
No refunds are available as you get instant access to all the modules. But my goal is to help guide you and share my knowledge with you so that you can benefit from this course.
Can I Access The Course From Any Device?
The trainings will be held online and the recordings will be in the course portal that you can access on the go.